Similarly, when building a team of creative professionals, don’t be afraid to move on from a potential candidate or employee if they aren’t working out. Instead, get used to the concept of your followers being stars of the show. Don’t always imagine that you need to have the best ideas more be the most creative person at the office. As you seek out the right team for your project, you need to be prepared for your employees or workers to be more skilled or creative than you. This takeaway especially matters to creative leaders. This prevents people from feeling like they individually screwed up too much on a project and helps to cushion the feelings of workers and leaders. Pixar, when led by Catmull, had a policy of understanding that mistakes are inevitable and were always made by teams instead of individuals.

When it comes to creative endeavors, blame rarely falls upon a single individual. Instead, give control over the creative workspace to your employees and they’ll work better and your workspace will look more interesting at the same time. Don’t force all of your followers to work in gray cubes that all look the same. Similar to the above idea, leaders of creative organizations or companies should let their employees or workers have their own creative control over their workspace. Having a creative place for your imagination to bloom to its greatest extent is important for any creative professional. Our brains are naturally plastic to some extent and will take inspiration from their environments. Even talented people can make an otherwise general idea more creative.Īnother key insight from this book is that the space in which you attempt to be creative matters a great deal.

One of the main points of this book is that epic teams are much better than singularly creative ideas. But most of the time, Catmull was surrounded by teams with just as much creative energy and drive as their leader. This book studies the life of Edwin Catmull, who headed Pixar for several years. A 3 Minute Summary of the 15 Core Lessons It’s about how to foster and manage your creativity both in yourself and your team. Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration is a 2014 book by Amy Wallace and Edwin Catmull.

Creativity incorporated book